Pako Lorente — Online store concept

As an Art Director and designer, I co-created the concept for a modern e-commerce platform that balances aesthetic direction with usability. My responsibilities covered interface design and coordination within the team — ensuring visual consistency, high-quality detailing, and a clear set of design principles for the homepage and key subpages.

Client

Pako Lorente

Delivered with

Media4U e-commerce agency

Overview

Concept UI and art direction for an e-commerce store — designed for consistency, detail quality, and a refined shopping experience.

Scope

High-fidelity interface concept, visual principles for homepage and subpages, and coordination to keep execution consistent.

My role

Art direction, UI concept design, team coordination, quality oversight.

Deliverables

Homepage and key subpage concepts, UI direction, and a detail-focused visual framework ready for further development.

Outcome

A strong visual concept and clear UI direction prepared for production. The project remained at the concept stage and was not taken into launch.

Selected screens

Key views and layout details below.

Interested in working together?

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