Hotel Ambasador — Rebranding

Hotel Ambasador is a hotel group in Łódź. The first property opened in 1996, and with the construction of the newest hotel — Ambassador Premium in the city center — the owners decided to run a comprehensive rebranding. My task was to create a distinctive, modern logo that presents the Ambassador hotels not only as places with comfortable rooms, but also as destinations offering amenities that support rest and relaxation. After the logo was approved, I designed a full set of brand materials for key guest touchpoints.

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Client

prodesigne.eu

Delivered with

Independent

Photos

4wymiar

Overview

Comprehensive rebrand for a hotel group — logo redesign and a complete set of branded materials.

Scope

Logo redesign plus brand applications for guest communication and on-site materials.

My role

Brand identity, logo design, print design, art direction.

Deliverables

Logo before/after, protection field, logo versions, variants for each of the three hotels, typography and color system, pattern, construction template, and print materials including business cards, guidebook, restaurant menu, spa menu, wine list, voucher, folder, and membership card.