NAOKO — Logo design

For NAOKO, I developed the final logo by refining the company’s initial concept — shaping it into a clean, distinctive mark and wordmark ready for real-world use. The work focused on improving proportions, typography, balance, and scalability, so the logo stays recognizable across e-commerce, social media, and print applications while preserving the original idea and brand tone.

Client

NAOKO

Delivered with

Independent

Overview

Final logo design based on the company’s initial idea — refined for clarity, balance, and usability.

Scope

Concept refinement, typography and proportions, simplified mark construction, and multi-format readiness.

My role

Logo refinement, typography, visual direction.

Deliverables

Refined brand mark and wordmark, plus a basic logo set for digital and print.

Outcome

A clear, scalable logo that keeps the original concept while meeting professional production standards.

Selected screens

Key views and logo applications below

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