European School — Logo redesign concept

I created a logo redesign concept for European School built on a simple form with layered meaning. The symbol was designed to communicate joy, openness, positive emotions, and learning progress — reflecting stages of education and development over time. Alongside the mark, I prepared a clear visual foundation: color logic, typography direction, core logo versions, and real-life usage examples.

Client

European School

Delivered with

Independent

Overview

A logo redesign concept with hidden meanings aligned to education, progress, and positive emotions.

Scope

Symbol exploration, meaning system, color rationale, typography direction, logo versions, and usage examples.

My role

Logo concept, visual system, art direction.

Deliverables

Idea exploration, symbol rationale, color meanings, font selection, basic logo versions, monochrome/contrast variants, color variations, usage examples, and mobile view mockups.

Outcome

A complete, production-ready identity foundation — delivered as a concept and not taken into implementation.

Selected screens

Concept views and applications below

Collection of ideas
& hidden meanings

Selecting the perfect symbol of joy

Openness and positive emotions

Learning and development time

Classes and stages of education

Stages and progress in education

Colors
& their meaning

Font

Basic versions of the logo

Monochrome & contrast version

Color variations

Examples of use

Example of mobile views

Interested in working together?

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